Dickie - Discover The World, One Surprise at a Time

M.A. Creative Direction for Fashion Media - Condé Nast College of Fashion & Design

The task for this project was to select a movie character and design a lifestyle brand inspired by their unique traits and personality. The character chosen is Dickie from The Talented Mr. Ripley, who embodies boldness, adventure, and a free-spirited attitude.

Brand Statement

Dickie is a travel agency with a twist; rather than be given a detailed itinerary before your trip, Dickie will send you a detailed questionnaire to create your ideal trip and keep the journey a surprise by sending clues leading up to the departure date. The purpose of this brand is to provide an outlet for people just like Dickie himself, providing an experience where they leave the planning to the expert of it all, Dickie.