Schmear is a conceptual cookbook that celebrates the everyday ritual of the bagel. It’s part recipe collection, part brand system. Schmear is a balance between food, design, and storytelling.

The project explores how something as simple as a spread can become an act of creativity, comfort, and joy. The tone blends editorial minimalism with a playful, tactile feel inspired by breakfast tables, deli counters, and your bubbes’ bagel traditions.